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Branding + Interior Design: Visibility and Business Strategy for Interior Designers, by Kim Kuhteubl
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The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view―who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
- Sales Rank: #121746 in Books
- Published on: 2016-09-28
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.00" w x 6.30" l, .0 pounds
- Binding: Hardcover
- 240 pages
About the Author
Kim Kuhteubl is an award-winning producer, writer, and Producer’s Guild of America member. She’s used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. Follow her on Twitter @mebydesigntv.
Most helpful customer reviews
2 of 2 people found the following review helpful.
No more playing small
By Jamie House
Kim's advice for designers is straightforward and actionable. So many "advice" books for designers is just fluff, ideas with no real take aways. Branding Interior Design moves step by step to get your mind around who you are as a person and how that's exactly what your brand is as well. No more hiding or playing small. This book is going to level you up, if you read it and follow the advice. No more excuses. This book is a no brainer for designers ready for the next step.
0 of 0 people found the following review helpful.
A MUST READ!
By C. Luckett
Halfway through this awesome book and have already recommended it to no less than five people who don't even work in the design field. This book is packed with up to date info on building your brand and your business. It's like therapy for your business. Get it! NOW!
0 of 0 people found the following review helpful.
Great book! Highly recommend it
By Christina J. Maze
Great book! Highly recommend it!
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