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Oversubscribed: How to Get People Lining Up to Do Business with You, by Daniel Priestley
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Don't fight for customers, let them fight over you!
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Oversubscribed:
- Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business
- Explains how to become oversubscribed, even in a crowded marketplace
- Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
- Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
- Sales Rank: #337374 in Books
- Published on: 2015-05-11
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .70" w x 5.60" l, .0 pounds
- Binding: Paperback
- 224 pages
Review
“[A] lively and highly inspiring book about entrepreneurship” (The Irish Times, April 2015)
From the Inside Flap
The world of work and business is changing. Now is the age of the entrepreneur and you must not let yourself get left behind. Developing an entrepreneurial mindset, creating something unique to you and developing further along your entrepreneurial journey requires you to do things differently. Your school and your job have not prepared you for what's coming. Read this book and start building a business that works. entrevo.com
From the Back Cover
"The Oversubscribed principles and methods have helped us become the world's #1 in our industry in under five years."
Michael Carter, CEO, BizEquity.com—the world's largest business valuation provider, completing over 10 million business valuation per year.
HOW WOULD IT FEEL TO TURN AWAY BUSINESS BECAUSE YOU HAVE TOO MANY CUSTOMERS WANTING TO BUY?
We would all love to be so highly in demand that clients chase us, not the other way round. With numerous successful ventures behind him, entrepreneur and bestselling author Daniel Priestley understands how to get buyers' attention. This book shows you how to build a business and a brand that people flock to.
LEARN THE RECIPE FOR BUSINESS SUCCESS
In Oversubscribed, he reveals the 7 principles for creating demand that outstrips supply. Implement the techniques in this book and you can:
- Carve out your own market as others struggle to compete
- Win 3 months worth of clients in a cluster rather than one-at-a-time
- Build a "Campaign Driven Enterprise" with constant innovation
- Attract premium quality buyers by becoming industry-famous
- Grow your profits by charging a "de-commoditized" price
- Use campaigns to win clients quickly and build a lifestyle business
- Build a lean, high-performance team who can execute your strategy for being oversubscribed
Read Oversubscribed to transform your organizations' outdated mindset and learn the business strategy that will generate more buyers than you can handle, even in a crowded marketplace.
Most helpful customer reviews
6 of 6 people found the following review helpful.
The book to turn to for scaling your business in 2015
By Jacques van Heerden
Daniel has done it once again! Completely changed my perspective on how we are approaching customers with our products and retaining them with over delivering on expectations. He has truly become one of my favorite authors to turn to for business growth in the past few years. In this book he outlines exactly what you need to do to get your business oversubscribed. It doesn't matter what industry you find yourself in, there are insightful takeaways that will help you scale your business efficiently in 2015. I read it in 48 hours and I'm rereading it again, but taking notes this time.
If you want to build a lifestyle business or a high performance enterprise, this book is for you.
I'm having my entire team read this. Thanks Daniel!
5 of 5 people found the following review helpful.
Game-changer
By Tami Stackelhouse
This book has completely changed how I will run my business going forward. I love that this isn't just about how to be more effective or make more money..... it's about delivering the best possible service and being truly great at what you do. It's about loving and honoring your customers.
2 of 2 people found the following review helpful.
It will make a huge impact in your business
By Robert Rolih
I read a lot of business books and implement the key strategies in my business. This book is one of the best I have read - I got some amazing ideas that I already implemented and they work like magic. If you own a business, read it and implement the strategies Daniel Priestley talks about - they will make a huge impact in your business.
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